Plant based food trends 2021

When it comes to plant based alternatives, what are consumers looking for?

When most consumers hear plant based food, they think vegan. But plant-based products are also suitable for those who are not necessarily vegan but are looking to reduce their consumption of animal products. As plant-based diets continue to grow in popularity, there will be a continued interest in plant-based alternatives that satisfy the taste and texture expectations of animal products.

1. Convenience

Maintaining a plant-based diet on the move can be challenging. Consumers that are new to a plant-based lifestyle may have found it easier to maintain while stuck indoors during the lockdown, but now people are getting out and about; they are looking for easily accessible and convenient plant-based products.

2. Taste

Plant-based options need to not only satisfy consumer preferences when it comes to texture and flavour but also the needs of those looking for innovative plant-based recipes. A reimagined take on traditional recipes like spaghetti carbonara or vegetarian curries is emerging, with more mainstream options for people who want to cut down their meat intake but still enjoy familiar flavours.

3. Good for you

As plant proteins are further developed and ingredient formulations improved, there will be a continued interest in plant proteins that can replace animal proteins in popular products. While plant-based alternatives can be high in protein, they must also provide essential vitamins and minerals found in animal products to meet consumers' expectations of plant-based foods being healthy and nutritious.

4. Indulgent

Consumers should be able to enjoy a plant-based diet without feeling deprived or sacrificing their favourite foods. Plant-based alternatives should be made to taste just as indulgent (if not more) as their animal-product counterparts, whether it be a meat substitute, dairy-free ice cream or cheese.

5. Socially responsible

Plant based foods need to provide consumer benefits beyond taste regarding ethical standards. Plant based proteins need to be transparent in their origin and sourcing while also meeting consumer expectations concerning ethical certification. Plant based foods that meet conscious consumers' expectations will gain an added edge over products that don't.

6. Good value

Plant based alternatives will need to compete on price with their animal-product counterparts and not be seen as a more expensive alternative. As demand continues to rise, innovation around plant-based substitutes is developing; these products are becoming increasingly cost-effective.