3 Flavour Trends to Watch out for in 2022

Sour and Exotic Flavours are Set to Reign

Citrus flavours are continuing to dominate as leading flavours in 2022, but with a twist. Sour and exotic flavours are on the rise, giving these foods and beverages an edge in today’s competitive market. This trend is sure to continue well into 2022 and beyond as people look for new and exciting ways to experience their favourite foods and drinks.

With a wide variety of citrus flavours available, consumers can find something new and exciting to enjoy. From grapefruit with its tangy sweetness to pineapple with its distinctive flavour, these fruits are sure to please. Familiar flavours such as orange, grapefruit, and lemon drinks are still popular, but contemporary exotic foods like pink grapefruit, lime, yuzu, and clementine have joined them.

Sour cherry is currently the most common sour-flavoured ingredient used in food and drink, but there are plenty of other exciting options to explore. Passionfruit, tamarind, and cranberry are all popular choices that add a unique twist to any dish.

Cocktails and mocktails are also following this trend, with sour flavours being used to add interest and excitement. From blood orange margaritas to grapefruit and thyme martinis, there are plenty of options for those looking for a unique drink experience.

Example products include:

• Yuzu yoghurt
• Cranberry cocktail
• Citrus fruit salad
• Passionfruit smoothie
• Sour cherry cheesecake

Health and wellbeing is top of mind

Consumers are also seeking flavours associated with health benefits, with 2022 set to be the year of functional ingredients. Gaining popularity are foods associated with gut health such as kombucha, with spices such as turmeric and ginger also being popular.

These ingredients provide a number of health benefits, such as aiding in digestion, reducing inflammation, and helping to boost the immune system. They are also known for their antioxidant properties, making them a great choice for those looking for ways to improve their overall health.

Herbal and botanical flavours such as lavender, chamomile, and mint are also popular, as they offer a refreshing taste while also providing benefits such as relaxation and improved focus.

Other popular ingredients with health benefits that are set to trend in 2022 include matcha, quinoa, and hemp. Matcha is a type of green tea that is rich in antioxidants, while quinoa is a nutritious grain that is high in protein. Hemp is a plant-based source of omega-3 fatty acids, making it a great choice for those looking for plant-based protein sources.

Example products include:

• Kombucha sorbet
• Turmeric latte
• Matcha ice cream
• Ginger cordial
• Lavender soda
• Quinoa porridge
• Matcha yoghurt drink

Nostalgic flavours make a comeback

At the other end of the consumer spectrum, traditional flavours are also making a comeback in 2022. Nostalgic flavours such as vanilla, salted caramel, and milk chocolate are popular among consumers seeking a comforting experience. These flavours can be found in a variety of food and drink items, including ice cream, cookies, coffee, and even beer.

Beverages, in particular, are seeing a resurgence of these flavours, with many companies releasing drinks that focus on nostalgia. There’s even a trend towards using these flavours in alcoholic drinks, giving consumers a new way to enjoy their favourite flavours.

With such a wide range of nostalgic flavours available, there’s something for everyone. Whether you’re looking for a classic chocolate milkshake or a new and exciting take on vanilla ice cream, these flavours are sure to please.

Examples of nostalgic flavours include:

• Eton Mess
• Classic trifle
• Victoria Sponge Cake
• Salted Caramel Latte
• Milk Chocolate Stout