Case Study: New Product Development
1
True to fruit taste
Creating new and complimentary real fruit combinations in gin liqueurs.
2
Genuine colour combinations
Aligning real fruit (juice) combinations with natural colours and flavours
3
Crafted
The addition of real fruit to a crafted gin base created symbiotic blends to maintain core values of natural and crafted.
4
Creating moreish tastes and authentic colours
Introduction of enticing fruit combination not available at the time.
7 years creating and servicing customer
- Created various Gin liqueur variants over the years in association with customer
- Continued Supply of Juices and flavours for the recipes
- Successful sell out of family business to commercial independent company created more sales opportunities for the parent company;
sales increase provided more NPD activity which we continued support with innovation in maintaining the crafted positioning of the
new recipe variants in what has become a more crowded market. - Advice on legality label and information transfer for other requirements on label/pack
- Transfer of information to co-packing facility with all relevant documentation
- Trials at co-packing facility and sign off
Continual Support
Supply and managing supply of ingredients
Providing on-going pro-active NPD support and quick turnaround times
Understanding consumer trends and working with customer as a long-term partner seamless transition from original owners to new ownership
Integral part of customers’ value chain; allowing customer to focus on sales & marketing of their brand
