IQF Vegetables Case study

Without a clear brief, we set out to include products which would enhance flavour, colour and texture and offer a price breakdown from high to low.

Samples were arranged of vegetables which were already a variety of colours, we arranged for some the be grilled, marinated, cut into certain sizes, further processed i.e. caramelised Onions. All these products could be altered at the customer’s request.

While presenting, each product was discussed, and in turn was excluded, or additional requirements noted for further development.

Price was of course something to bear in mind, although we sourced material which would help create an option for a basic, middle and finest style pizza, the costing was also presented to include products of varying prices.